about us
Sugar Town was born out of a desire to provide our coffee drinkers with the absolute perfect pairing.
Our Brand Promises
High Quality
Each ingredient is meticulously selected by Sugar Town to meet the highest standards, offering a journey of taste discovery wrapped in freshness and elegance.
Experience
With our cake delivery service and simple ordering process, Sugar Town aims to provide you with the easiest and most enjoyable dessert experience possible.
For Everyone
Sugar Town carefully researches cake flavors to suit the tastes of the people. Whether refreshing, sweet, or rich, everyone can find their favorite flavor.
our chefs
Journey of a cake lovers
“My goal is to continue to 'make the world a smaller place' with the Caramel Cake and my other Southern specialties. I am so grateful for all of my customers and their generous and ongoing support.”
– Caroline Ragsdale Reutter
2008
The first store
Sugar Town opens its first bakery and restaurant in London - an instant hit! Discover our passion to bake our way to a greener future…
2012
Design Project
Encouraged by Londoners’ enthusiastic response. We opens further branches in London and beyond.
2018
Celebrating 10 years of Sugar Town
We launch our first cake range in the early 2010s using our own family recipes. More than 10 years later we’re still making wonderful
2024
New express store
We launched our first PAUL Express Stores, an exciting concept that brings your favourite Sugar Town ‘slow food’ products to you more speedily
Our Values
Where smiles are served daily

Have Heart
It’s a heartfelt approach that radiates outward from our authentic desire to put a smile on peoples faces and make them feel not just welcome but invited.
Rise to the Occasion
We take care to always put our best foot forward and in turn, offer guests an irresistible experience steeped in passion and precision.
Nourish Community
As a good neighbor, we operate with integrity, honesty and respect. We look for ways big and small to make a positive impact in the lives of our guests
Spread Joy
There’s an inherent joy in the food we serve and the desserts we craft, and we share that joy with the world everyday.


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